Base2026 index
Excerpt-first source records with attribution and original links.
This is Red Bull's secret to search engine optimization. This is it. This is the secret: viral events, viral stunts. They get so much press from this. So many backlinks. Red Bull has a domain authority of 93 out of 100. That's one lower than Forbes. It's the same as HubSpot. It's for crazy events like this...
OpenAI is so good now, specifically cloud, that I think for certain types of work, it's just unethical to do it without AI. Let me explain what I mean using an example from our SEO agency. A common task that any SEO will be familiar with is internal link optimization...
OpenThe creator reports that Reddit's ranked keyword count declined from 750 million keywords in February to 465 million keywords at the time of recording. The figures are presented as the creator's report and require verification with an independent ranking dataset before they are used to assess Reddit's current search visibility.
OpenSEO isn't right for every business. And I say that as someone who's been doing SEO for 17 years. And when I say SEO, I'm including AI or GEO or whatever you want to call it. What I typically tell business owners is it makes sense to start investing in SEO when you're doing about a million a year in revenue. Now, that's a simplification...
OpenClaude's new Opus 5 model is out and on most benchmarks it's actually beating Fable. I'm going to talk about why no one saw this coming, when you should use Fable versus Opus, and whether there's still room for models like ChatGPT Sol or open-weight models like Kimi K3...
OpenThe creator presents Red Bull's stunts, sponsorships, and events as activities that attract backlinks from major publications while also generating branded searches, referral traffic, and top-of-mind awareness...
OpenA week ago I made a video about how my agency is done building WordPress websites. And in that week we built a few more websites with Claude Code, and I'm even more confident we're never going back to WordPress. However, our team's thinking about how websites should be built in the future is evolving quickly...
OpenThe creator presents Red Bull as a brand whose activities get people to write about it and keep it top of mind.
OpenIf you're like most businesses, you're already using AI to do some work in your business. You've identified some set of tasks that you can hand over to AI, maybe you've even created some skills. But you also get the sense that AI could be doing so much more. In this video I want to talk about how you can do that...
OpenThe creator describes a study of over 1.4 million ChatGPT prompts examining why one page is cited over another and says URLs need to match the searches ChatGPT performs. The creator explains that ChatGPT can generate multiple searches from a prompt, calling them fan-out queries, and emphasizes aligning page URLs, titles, and H1 headings with those queries.
OpenThe creator describes selecting an individual page in Google Search Console, reviewing the queries associated with that page and exporting them as a CSV. The creator then proposes comparing the article with those queries to identify keyword clusters with meaningful impressions that are not covered well and to suggest additional H2 sections for queries...
OpenThe creator argues that content can be relevant to a target keyword and have backlinks while still failing to satisfy what the searcher wants. The creator also warns against building an SEO or GEO strategy around a platform's temporary technical limitation and recommends aligning tactics with the longer-term goals of searchers and platforms.
OpenThe creator says Google does not care whether a single piece of content was created by AI but has a problem with scaled AI content. They argue Google is not trying to detect AI authorship on individual pages and instead looks for patterns associated with abuse or manipulation of search results...
OpenThe creator argues that SEO and GEO work should track visibility while recognizing that no tracking data is perfect. They describe two Google-related anomalies that could make visibility appear worse without a corresponding decline in actual performance...
OpenThe creator argues that AI answers about small and medium-sized businesses can feel like opinions but may be assembled from current search results and their cited pages. For large, well-known brands, more information may already exist in training data...
OpenThe creator compares the visibility of the CommitClub BetaList page in Google and Bing after ChatGPT surfaced that page. The creator treats its appearance at the top of Bing results and absence from the tested Google results as an indication that ChatGPT may be using Bing, while acknowledging that another search engine could provide an alternative...
OpenThe creator uses a Uniqlo wide-leg-pants category page to illustrate placing a target phrase in the page title, URL, and H1 while using the phrase only a few times on the page. The creator contrasts this with a Chewy dry-dog-food page that reportedly repeats its target phrase 78 times while omitting the phrase from the URL slug...
OpenHey, Google. My daughter was spared by a guardrail down here, and we planted like 10,000 daffodil bulbs here, and somebody had added a pin here as a historic marker for Hannah's daffodils. And it got like a hundred plus reviews, and like more than half of those have just disappeared today. This is one of the problems with AI automation...
OpenThis simple SEO change caused pretty little thing to sell out of stock with an 841% uplift. They switched from traditional category pages like jeans to intent driven category pages like airport outfits. 841% uplift. Every single item featured on these intent driven category pages sold out of stock...
OpenJust a reminder, if you're still monetizing with Adsense instead of your own product, what are you even doing? Adsense is incredibly low amounts of money. His startup Photo AI would make $150 a month with 156 thousand visitors. $1 CPM. Instead, it makes $110,000 a month with subscriptions. So about 700 times more...
OpenIt seems like Google is very busy these days with GSC and starting to integrate a lot of the things that I think us SEO's have been, like, asking for. They are going to be letting businesses see content from social channels. So think Instagram, TikTok, YouTube, X. Discovery can happen everywhere...
OpenRecently, the internet has become flooded with people who want to sell you GEO or AIs SEO services. These are typically agencies that'll help you get recommended by large language models or rank in AI search...
OpenThe creator describes finding people who are searching for what a brand sells but do not yet know the brand, then targeting those searches with conversion-focused SEO landing pages.
OpenPeople are exploiting the World Cup with SEO. Search phrases include “World Cup game now,” “England versus Norway live,” “FIFA World Cup 2026 live,” and “Live England versus Norway.” Searchers looking for these results may think they can watch the World Cup on YouTube and click because the result says video...
OpenWe are quickly moving into a world where most interactions on your website will be done by an agent. Instead of a human visiting your website themselves, an agent will be visiting your website on their behalf. So I just want to share some new information we have about how agents see your website and how you can prepare for this new future...
OpenIf for some reason you don't want to be discovered in AI, go to Google Search Console, scroll down to settings, find AI Controls. The default is to include your site's links and content in AI features. You can toggle it off, but you know, most people actually want to get discovered and recommended in AI.
OpenPonto manages over a half a million businesses across four markets in Europe. They built localization agent that adapts their content for every market. Localization time dropped up to 70%. So check this out. Their content managers didn't lose their job. They stopped translating their texts and moved up to content strategy. The agent took the groundwork...
OpenUse Claude to rank No. 1 on Google in 30 seconds. Go to Google, type in your service, find your top competitor, go to their Google Business Profile, click view all Google reviews and copy all of them. Then go to Claude, ask it to extract common questions, pain points and objections from these reviews...
OpenIf you have a Google Business Profile, check this ASAP. Go to your profile, hit edit, and go to business categories. Go to Chrome Store and search GMB Spy. Download it and go to Google Maps. Search your service and city, and click on the competitor ranking number one. Open GMB Spy, and you can see all the categories they have...
OpenWatch this. If you go to Google Search Console, click performance, search results, you'll see this button that says get more details on your site's performance. Click open report, and you'll unlock this new tab called generative AI. Now you can see how much you're showing up in AI overviews and which pages are showing...
Openhere's how to see if ChatGPT is recommending go to Bing com slash webmasters hit get started create an account and grab your site from Google Search Console and boom click on AI performance and you can see the keywords you're showing up for and the pages that are getting recommended save this and follow for more.
OpenWatch this go to Google Analytics, click on reports, then acquisition, then on traffic acquisition, click on this dropdown to make sure it's on default channel group. Now look for AI. Assistant. Google just added this. It shows you every visitor that went to your site from ChatGPT, Gemini or claw...
OpenWatch this, go to Google Search Console, click on performance, then search results. Click the little AI box right here. Say show me queries with high impressions, but a low CTR in the last 28 days. Now you'll see every keyword Google's already showing you for, but nobody's clicking. These are the easiest wins on your entire site...
OpenMost people have no idea what Figma's new AI agent can actually do. Here are three of the most popular workflows that blew my mind. One you can make bulk edits across your entire project. This is actually my most used feature with their new AI agents. Say you have 50 screens on your design and you need to change the accent color in every single one...
OpenHere's how to force Google to rank your social media posts. Go to Google Search Console and create a free account. It's Google's free tool that lets you look into the algorithm. Once you're logged in, click Add property, choose one of your social media accounts, and just follow the steps to sign in...
OpenThis boring little section of your Google Business Profile will help your business show up in AI results. I'm talking about the business description. For years, SEOs have known that this field doesn't help you rank in Google's local results, but new data is showing that this field is being picked up and cited in AI answers...
OpenWhat's the fastest way to rank in AI Overviews? Okay, so a lot of people don't know this, but it's really easy to rank in AI Overviews with social media content. And Google actually just released a brand new tool that lets you sign up your social media accounts with Google Search Console, see all the keywords you're ranking for, see how many people are...
OpenEveryone is wrong about followers. Yes, they still matter. But don't just take my word for it. Take Google. Here's what happened. Last week, Google quietly launched search profiles, a claimable spot within Google Search itself...
OpenHarry Sanders presents a rapid assessment of SEO practices. He argues that page-speed work should focus on whether a website is genuinely slow rather than on its Lighthouse score alone. He also describes domain authority as a third-party score that should not be treated as a primary concern...
OpenA new study from Yext shows that only 5% of people go from an AI recommendation to making a purchase. Everyone else enters what Yext is calling the verification loop. They search for the business on Google, check the Google Business Profile, read the reviews, visit the website and check the social media just to see if the business seems real and is...
OpenIf you wanna see if AI recommends your business, check out these free tools. I recommend that you run all three of these tools to give you the clearest picture, so save this video for when you have time...
OpenThe future of business is changing. The way you get customers is changing. And the way customers find you, that part is already gone. For 20 years, it ran the same way. Someone had a question, they googled it, they clicked, they found you. The whole chain is falling apart right now. Today, they ask AI, and AI doesn't give them 10 links to pick from...
OpenWatch this if you have no idea how to rank higher on Google. Go to neilpatel.com/website-traffic-checker, type in your website, scroll down to keywords, click view all, and sort by volume. Any of these with a position between 11 and 20 is a keyword you're ranking on the second page for...
OpenIf you build WordPress websites for a living, then WP Rocket is one of those plugins that can turn you into a rockstar with your clients. One of the easiest ways to make a WordPress website instantly feel more professional is to make it load faster. This is why WP Rocket is the only plugin I use on client sites to improve speed and performance...
OpenIf you're a local business, do this right now. Open Google Analytics, click admin at the bottom left, scroll down to product links, and you'll see Google Business Profile links. Then just click link, choose listings, select your profile, and submit. Then click on reports and you'll see a new business profile tab right here...
OpenHere's how to see hidden Google Business Profile data. Open Google Analytics, click admin at the bottom left, scroll down to product links and you'll see Google Business Profile links. Then just click link, choose listings, select your profile and submit. Then click on reports and you'll see a new Business Profile tab right here...
OpenThere's a handful of things that AI uses to decide if it should include your business in an answer. Most people do none of them. Here's four that will help your business. Most businesses think they're being smart by getting AI to brainstorm and write content for them, but that's just generic content and blends them in and does nothing for them...
OpenIf you're a local business, check this right now. Go to bing.com slash webmasters, hit Get started, create an account, then grab your site from Google Search Console, and boom. Click on AI performance, and you can see the keywords you're showing up for and the pages that are getting recommended. If you want more help showing up in AI results, comment SEO.
Open1 saying something new we call this information gain it's a gap between what AI already knows versus new information you're giving it two is answering in the first 100 words AI wants an answer fast and to pull it out quickly to users so to users frankly so it's important to have that three is getting cited by big authoritative websites either in your...
OpenSo winning your own page is maybe a quarter of the job. The other three quarters happen out of your own website on pages AI already trust. Three places dominate right now Reddit. It's one of the most dominant and cited sources across major AI engines, whether it's Google, Gemini, or even chat. GPT. Review sites are massive as well...
OpenThere's so much AI content that's, you know, coming out, um, AI blogs, AI information, um, that, uh, it's kind of hard to disseminate between what's, you know, pure and what's not. You know, there's now AI summaries being written with AI ads, but when it comes to local businesses that have an advantage, um, I think this is really optimistic for, you...
OpenThis effect looks way more complicated than it actually is. I made it in Adobe Express, and I've partnered with them to show you exactly how. First, record a video of yourself talking to the camera. Then you're gonna take a few screenshots of the video. I'd recommend at least five...
OpenGoogle has a section in their spam guidelines called keyword stuffing. It refers to the practice of filling a webpage with keywords in an attempt to manipulate rankings in Google, repeating the same words or phrases so often that it sounds unnatural. This is Chewy's Dry Dog food page. The term dry dog food is used 87 times...
OpenSomeone is ready to buy exactly what you sell, so they ask AI who they should go with. But your name didn't come up. So you didn't just lose a click, you lost a sale. For 20 years, SEO is pretty simple. Rank car in Google, get more traffic and get more customers. But buyer behavior change...
OpenGoogle's Gemini has the most insane advantage above other LLMs. I said to Gemini, look up my podcast on YouTube. How do I sign every single podcast off? Gemini read the transcript, got it correct. Here's Claude. Claude says, I couldn't find a clearly documented verbal catchphrase. I use the same exact prompt to have Claude look up the podcast...
OpenIf you do anything on social media, Google just dropped the most important announcement of 2026. For the first time ever, you're gonna be able to see actual data about how your social media posts performed on Google Search...
OpenHoly guacamole. Google Search Console is showing performance from Instagram, TikTok, X, YouTube. If you are making videos, you can use Google Search Console to see people finding your videos from search. Same with X posts. These are the most clicked websites in Google. They all take video...
OpenWatch this. If you go to your Google Business Profile, click post, add post, add a picture from a real job, a description about it, and include a service area and an outcome. You're more likely to get cited in Google's new AI mode for local questions and businesses that post a couple times a week see 34% more engagement...
OpenWatch this. If you go to your Google Search Console, click Performance, then Pages. Find a page or a blog that gets a lot of clicks. Like for us, our AI visibility checker is pretty popular. Open that in a new tab and turn on average position and go over to Queries. Sort by position and find keywords between 11 and 20...
OpenIf you want to rank on the first page of Google, do this tonight. If you go to your Google Search Console, like performance, then pages, find a page or a blog that gets a lot of clicks. Like for us, our AI visibility checker is pretty popular...
OpenIf you're asking AI what to write, you will never come up in AI search. Don't ask AI to copy what ranks. Google is deliberately trying to wipe out copycats. You need to add what we call information gain. Information gain is information only you know...
OpenEveryone is calling this shift from SEO to GEO. It's bigger than that. For 20 years, we would optimize for the algorithm that we can measure. Now we optimize for what the person needed. All along, Google's been inching towards that the whole time. AI just closed the gap across 22 companies we track these coming from...
OpenThis guy knows nothing about SEO, and he just ranked on Google in one week. I'm going to show you what he did, but first hear the receipts. He's showing up in AI Overviews, on page one of Google organically, and on Google Maps, all for the same keyword. And he did all of this without getting backlinks or doing keyword research...
OpenThis is a huge mistake many businesses make. They started their social media, but then they abandoned their account years ago. And I get it, many of them just think that nobody cares to follow Bob the Plumber. But in 2026, there's a much more important reason to continue posting on your social media: proof of life...
OpenI get what you're saying, but you are so fucking wrong. Everyone and their grandma are going after the really big keywords that are getting a lot of volume, that are hard. Sure, if you ranked for that keyword, it would absolutely change your life, but you're not, and here's why...
OpenMost marketers track the wrong metrics. Here's the two you need to actually tell if your business is making money. Every dashboard is loaded with numbers. ROAS, CTR, CBM, and they're not useless. They tell you if a campaign works, but they don't tell you if your business is healthy...
OpenMost marketers track the wrong metrics. Here's the two you need to actually tell if your business is making money. Every dashboard is loaded with numbers. ROAS, CTR, CBM, and they're not useless. They tell you if a campaign works, but they don't tell you if your business is healthy...
OpenWithout being greedy, tell me exactly how much money you need right now to solve all of your problems. How many customers is that? Let me know in the comments and be honest. Like, how many do you actually need? The next video I post will show you how to make that much money with your business. Bye.
OpenDid you see Google's new post about GEO as SEO? And they're both the same thing. This was going viral in the SEO world. Everybody was talking about this. Yeah, yeah. There's this non stop debate about SEO versus GEO. Whether or not getting recommended in AI. Really just search engine optimization. What's Rand's take on this?...
Open15 years doing this, over 150 staff trained and using this, and over a thousand clients, these are the seven tools that I use. First, Google Search Console, GSC. Super useful data to see if you're getting indexed, crawled, and everything else that Google wants you to see. Second is, screaming for up...
OpenGoogle just confirmed AI SEO is fake, but you can still check to see if you're showing up in AI results. Go to Google Analytics, click Reports, then Acquisition, then Traffic Acquisition, click this arrow, and change it to Source Media. Type ChatGPT.com or any AI platform. This shows you your traffic...
OpenIf you want to rank on the first page of Google, do this. Go to Google, type in your service with site colon reddit dot com, find a question somebody's asking about your service, answer it in a blog post, with that question as the title, a summary of the entire post at the top, and a link somewhere in the blog post to the matching service page...
OpenWatch this. Go to your Google Business Profile, check how many reviews you have, copy that number, go to your website, and add a line that mentions that number. Then go to AnswerThePublic and type in your service. Pick any of these questions and make them into a blog post and add a summary at the top. This helps you rank on Google and AI results...
OpenThis is the easiest way to rank on the first page of Google. Go to Google Search Console, click performance, then search results. Turn on average position, scroll till you get between 11 and 20. These are the keywords you're on the second page for. Then find the ones with the most impressions...
OpenIf you have a Google Business Profile, do this right now. Open Google Analytics, click admin at the bottom left, scroll down to product links, and you'll see Google Business Profile links. Then just click link, choose listings, select your profile, and submit. Then click on reports, and you'll see a new business profile tab right here...
OpenBuying backlinks: relevant. Blog comments: very outdated. Original data and research: very relevant. Digital PR: very relevant. Keyword stuffing: outdated. Give an answer in the first 100 words: very relevant now especially. Page speed: relevant if it's actually slow; most of the time, outdated. Topical authority: very relevant...
OpenAI doesn't read your page the way a person does. It chunks it and it scans. For one thing, can I lift a complete, confident answer to this situation right out of this page? If the answer is buried in paragraph 8 after the three paragraphs of warm up, AI skips you and grabs the page that leads with it. Here are three ways you can do to fix it fast. 1...
OpenThis is the first thing SEO experts will fix on your site to help you rank fast. Don't tell them that I showed you this because I'm gonna get in a lot of shit. Okay, let's say you wanna rank for dentist and Niagara Falls. They're gonna check your title tag and see if this is listed at the beginning or at all...
OpenIf you shove every service onto one page on your website instead of having a dedicated page for each, AI and Google are both confused about what you do. If your name and number are different on every different site, instead of matching up everywhere, it could just be the name spelt with two words or one numbers wrong...
OpenWatch this. If you go to Google Maps, search your business, click share, embed a map, copy HTML, and go to your website and paste it at the bottom of your contact page. It'll send signals to Google and help your rankings. Super easy. If you want us to help you rank, give us a call.
Open