The creator argues that SEO and GEO work should track visibility while recognizing that no tracking data is perfect. They describe two Google-related anomalies that could make visibility appear worse without a corresponding decline in actual performance. The first is a September 10 search-results change that, according to the creator, prevented rank trackers from seeing beyond the first page, reducing observation from roughly the first 100 results to the top 10 to 20.
In Ahrefs, this could appear as a sharp drop in indexed pages even though the pages may still be indexed but no longer rank in the top 20. The creator also says this may appear in Google Search Console as lower impressions without lower clicks because rank-tracking tools contributed many of those impressions. The second change is attributed to the week of June 8 in Google AI Mode, where responses were said to recommend fewer brands and increasingly link to Google properties.
The creator says a brand may see lower visibility while competitors experience the same broad dip, leaving relative share of voice similar. They recommend tracking competitors alongside the focal brand to identify platform-level anomalies.
