Base2026 decision support
Evidence-backed playbooks built from reviewed public expert signals, official documentation and explicit measurement gates.
A Business Profile can be complete yet still describe the business too vaguely, use weak categories, or reveal local search demand that the website does not answer.
Recommendation: Treat the profile as a controlled entity record: verify real-world facts, choose the fewest accurate categories, make the description explicit, mine performance search terms, and align the website before measuring changes.
Open solutionHigh impressions with weak clicks can signal a title, intent, snippet, position or page-coverage problem, but changing all of them together makes the result impossible to interpret.
Recommendation: Work at the query-page pair level: verify intent and position, choose one likely bottleneck, make one bounded change, and compare CTR and qualified traffic against a saved baseline.
Open solutionAI interfaces expose incomplete referral and citation data. A single dashboard can look precise while mixing referred sessions, search visibility, manual observations and vendor estimates.
Recommendation: Use a three-layer ledger: attributable GA4 referrals, Search Console search performance, and sampled manual citations. Report each layer separately and label unknown attribution instead of forcing a total AI-traffic number.
Open solutionMany service pages repeat category language, hide the actual answer, and add generic FAQs or schema without specific experience, evidence, scope or next steps.
Recommendation: Build one page around one real service decision: state the answer early, define scope and location, add original proof and experience, address buyer questions visibly, connect supporting evidence, and measure qualified actions.
Open solutionTeams often update dates, rewrite pages with no demand signal, or publish a new URL when an existing page already owns the intent and has search history.
Recommendation: Prioritize pages with real impressions, relevant near-ranking queries, declining qualified outcomes or material outdated gaps; make substantive changes, preserve the URL when intent remains stable, and document the result.
Open solution