Alex Yarosh Get Free Snapshot

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@darrenshawseo

2026-07-14

Social discovery and mapping search, social, and LLM touchpoints across the customer journey

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Customer journey and LLM discovery Social discovery and the search journey

Source Text

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It seems like Google is very busy these days with GSC and starting to integrate a lot of the things that I think us SEO's have been, like, asking for. They are going to be letting businesses see content from social channels. So think Instagram, TikTok, YouTube, X.

Discovery can happen everywhere.

I think that marketing is holistic, and it just shows how other channels can really influence that search journey. The user journey has changed completely.

And so if businesses aren't already thinking about just creating some sort of map, uh, of a, of a purchase journey and all these different touchpoints that now include, you know, LMS as well as the social channels that you were mentioning, um, then you need to do it.

Source Intelligence

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The creator recommends mapping purchase-journey touchpoints that include social channels and large language models.

2 related signals · Customer journey and LLM discovery / Social discovery and the search journey

Document where search, social platforms, and LLM interactions occur across the customer journey before planning visibility work.
Evaluate social discovery channels alongside search when mapping how prospective customers encounter a business.

Customer journey and LLM discovery Social discovery and the search journey

Questions this source answers

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What is this source mainly about?

The creator recommends mapping purchase-journey touchpoints that include social channels and large language models.

What should an operator take from it?

Document where search, social platforms, and LLM interactions occur across the customer journey before planning visibility work.

Which topics does it connect to?

This source is connected to Customer journey and LLM discovery, Social discovery and the search journey.

What public evidence supports the record?

It seems like Google is very busy these days with GSC and starting to integrate a lot of the things that I think us SEO's have been, like, asking for. They are going to be letting businesses see content from social channels. So think Instagram, TikTok, YouTube, X. Discovery can happen everywhere...