on-page-seo

The creator uses a Uniqlo wide-leg-pants category page to illustrate placing a target phrase in the page title, URL, and H1 while using the phrase only a few times on the page. The creator contrasts this with a Chewy dry-dog-food page that reportedly repeats its target phrase 78 times while omitting the phrase from the URL slug.

The creator also argues that an e-commerce SEO page does not necessarily need extensive supporting text, citing a short Uniqlo page composed primarily of product items.

This simple SEO change caused pretty little thing to sell out of stock with an 841% uplift. They switched from traditional category pages like jeans to intent driven category pages like airport outfits.

841% uplift. Every single item featured on these intent driven category pages sold out of stock.

All e-commerce brands can target high intent scenarios with their products. You don't just have to call your products sweatpants, you can call them airport outfits.

Or you sell leather wallets. Sell them with a page: Father's Day gifts, groomsmen gifts, everyday carry wallets.

When you target these high intent scenarios, put the keyword in the page title, the URL, slug, the H1, the beginning of the first sentence. That easy and save years learning a high intent SEO that targets paying customers, users, warm leads calling you up at compact keywords com.

Most SEO agencies want you to think that SEO is really complicated. They'll send you proposals with 20 super technical sounding things they need to do to optimize your website.

The truth is, while there are hundreds of things you can do to improve your visibility online, there are really only two things that make up 90% of the difference. They aren't technical at all.

The first is creating content optimized for the terms people search for before purchasing your products or services. The word optimize there can be kind of scary.

There are dozens of things you can do to better optimize your content, but there's just a few that make up most of the difference. You wanna get the main term you're trying to rank for in your H1 and meta title, and if possible, your URL slug, and then get any smaller secondary terms in H2s or subheadings.

This, of course, applies not just to new content you're creating, but any content that already exists on your website, including most importantly, your homepage. And the second thing that matters are links or mentions of your brand around the internet...

his big list of technical sounding tasks? Well, there's two reasons.

One is it makes it look like you're getting a bunch of work for your money, when in reality most of these tasks are one time tasks that don't take a lot of time. And two, it makes it much easier for them to take credit for any gains you have in visibility.

Your visibility is naturally going to go up and down based on algorithm changes. And if you're a growing business, your visibility is naturally going to go up as a result.

This makes it very easy for SEO. Agencies to take credit for all the wins.

If they've given you a list of 20 tasks they've done to improve your visibility, it's easy to be like, oh yeah, those wins are definitely because of those things we were doing. And then it's equally as easy to explain away the losses.

You can just say, oh, there was an algorithm update, it was outside of our control. And of course, both of those things actually do happen.

It's the sliver of truth that makes them believable. The things that actually make a difference though, are much easier to track...

This is the keyword Personal Injury Lawyer NYC. A keyword like this is a 200 dollar cost per click, maybe more.

These colors on the right show how well optimized pages are for this keyword. Notice how the green one is ranking number one?

You put your keyword in these places, you'll get a green score. And you just want to look at this number here.

This is how authoritative each website is. Even for a keyword like personal injury lawyer NYC you still have low authority site showing up.

Nobody knows to look at Google results like this. Anybody can rank for keywords if they optimize for them properly.

These scores are from the SEO tool MASS, and I show how to do this exact strategy in depth in my SEO course at compactkeywords.com.

This is an easy way to see if a search term on Google is under targeted. Go to Moz.com, go to keyword research, put in your search term.

This is a keyword. Scroll down to SERP analysis.

SERP just stands for Search Engine results page, as in what a page is on Google. And this shows the exact search engine results page for when you search the search term.

This search term has a cost per click of probably around $200. Every time somebody clicks on an ad for this search term, the companies that are paying for the ads will pay $200 for a single click.

But it turns out these expensive search terms and ads with SEO are very under targeted. But one might not think that because it's so expensive.

But here is how you see. First, look at page score.

This shows how well optimized each page is for the keyword. Only the top result is slightly optimized for the keyword.

The best way to optimize for a keyword, if you're wondering, put your exact keyword in these places: a page title, meta description, URL, H1, beginning of the first sentence. That's it...