Red Bull's viral events and stunts as a mechanism for attracting press coverage and backlinks.
2026-07-28
This is Red Bull's secret to search engine optimization. This is it. This is the secret: viral events, viral stunts. They get so much press from this. So many backlinks. Red Bull has a domain authority of 93 out of 100. That's one lower than Forbes. It's the same as HubSpot. It's for crazy events like this...
Open
A reported decline in Reddit's ranked keyword count
2026-07-27
The creator reports that Reddit's ranked keyword count declined from 750 million keywords in February to 465 million keywords at the time of recording. The figures are presented as the creator's report and require verification with an independent ranking dataset before they are used to assess Reddit's current search visibility.
Open
Using stunts, sponsorships, events, and landing-page testing to support link earning
2026-07-26
The creator presents Red Bull's stunts, sponsorships, and events as activities that attract backlinks from major publications while also generating branded searches, referral traffic, and top-of-mind awareness...
Open
Red Bull as an example of recurring coverage and sustained brand awareness
2026-07-25
The creator presents Red Bull as a brand whose activities get people to write about it and keep it top of mind.
Open
URL, title, and H1 alignment with ChatGPT fan-out queries
2026-07-24
The creator describes a study of over 1.4 million ChatGPT prompts examining why one page is cited over another and says URLs need to match the searches ChatGPT performs. The creator explains that ChatGPT can generate multiple searches from a prompt, calling them fan-out queries, and emphasizes aligning page URLs, titles, and H1 headings with those queries.
Open
Using page-level Google Search Console queries to identify content gaps and potential H2...
2026-07-23
The creator describes selecting an individual page in Google Search Console, reviewing the queries associated with that page and exporting them as a CSV. The creator then proposes comparing the article with those queries to identify keyword clusters with meaningful impressions that are not covered well and to suggest additional H2 sections for queries...
Open
Search-intent satisfaction and the risks of building SEO or GEO strategies around platform...
2026-07-22
The creator argues that content can be relevant to a target keyword and have backlinks while still failing to satisfy what the searcher wants. The creator also warns against building an SEO or GEO strategy around a platform's temporary technical limitation and recommends aligning tactics with the longer-term goals of searchers and platforms.
Open
Comparing a page surfaced by ChatGPT with its visibility in Google and Bing search results.
2026-07-20
The creator compares the visibility of the CommitClub BetaList page in Google and Bing after ChatGPT surfaced that page. The creator treats its appearance at the top of Bing results and absence from the tested Google results as an indication that ChatGPT may be using Bing, while acknowledging that another search engine could provide an alternative...
Open
E-commerce SEO examples involving keyword placement, repetition, URL slugs, and...
2026-07-19
The creator uses a Uniqlo wide-leg-pants category page to illustrate placing a target phrase in the page title, URL, and H1 while using the phrase only a few times on the page. The creator contrasts this with a Chewy dry-dog-food page that reportedly repeats its target phrase 78 times while omitting the phrase from the URL slug...
Open
Intent-driven e-commerce category pages and on-page keyword placement.
2026-07-16
This simple SEO change caused pretty little thing to sell out of stock with an 841% uplift. They switched from traditional category pages like jeans to intent driven category pages like airport outfits. 841% uplift. Every single item featured on these intent driven category pages sold out of stock...
Open
Lower-volume , bottom-of-funnel SEO searches and high-intent lead outcomes.
2026-07-15
Just a reminder, if you're still monetizing with Adsense instead of your own product, what are you even doing? Adsense is incredibly low amounts of money. His startup Photo AI would make $150 a month with 156 thousand visitors. $1 CPM. Instead, it makes $110,000 a month with subscriptions. So about 700 times more...
Open
Finding non-branded search demand and targeting it with conversion-focused SEO landing pages.
2026-07-12
The creator describes finding people who are searching for what a brand sells but do not yet know the brand, then targeting those searches with conversion-focused SEO landing pages.
Open