internal-linking

AI is so good now, specifically cloud, that I think for certain types of work, it's just unethical to do it without AI. Let me explain what I mean using an example from our SEO agency.

A common task that any SEO will be familiar with is internal link optimization. An internal link is just any link from your website pointing to another page of your website, and it can have a huge difference on how you rank in Google.

Throughout the years, there have been many tools that attempted to automate this process, but they've all effectively been garbage. Doing this well requires deep knowledge not just of SEO but of this specific client's website and their current rankings.

Every time you link from one page to another page of your website, you pass some authority to that page. But if you add too many links, you dilute the value of each individual link.

You only really want to link to a page if it's going to make a meaningful difference. The words you link from, or the anchor text, make a big difference in how that authority is passed through...

while now. Yesterday I decided to finally sit down and redo the whole process because I knew Fable the exact process I wanted it to use.

I spelled out in great detail the goal. In fact, I spent 30 to 45 minutes just rambling about everything that matters for internal linking.

I knew it was going to need a lot of data about all the pages on the website, the content on those pages, and how they already link to each other. I had to make sure it could get all that data using the Ahrefs MCP connector, and sure enough, it could.

I also knew it would need data from Google Search Console about what terms the pages were getting impressions for and what their average position was. I know we can get that data using the Ahrefs connector, but sometimes Google Search Console data doesn't correctly pass through to Ahrefs.

To make sure we had a backup, I just wanted a cloud code and had it spin up a Google Search Console MCP we could use. With all that context in the connectors, I just let Fable go...

ged several thousand dollars for. It's not that the work isn't worth several thousand dollars.

That's what I've charged in the past, and it has been well worth it. It's just that there's no need to charge that anymore.

This is just one example, but I think there are plenty of times where doing this kind of work without AI just isn't ethical anymore.

If you want to rank on Google but you're stuck around here or even lower, this is a simple way to fix it. Go to Google Search Console.

This is Google's own tool for showing you how your site shows in Google search index. Go to performance, search results, go over to pages, toggle on average position, sort by best position.

You want to see a bunch of ones, things around 1. Look at your relevant high ranking pages, then link from one of these pages to the page you have that is stuck around here.

This is what's called an internal link, and it'll help take your page to here.

If you have any type of business, buy a domain name. Your business name plus the word reviews.

Your business name reviews. Put all of your reviews on this website.

List them all out. Write everything.

All of the reviews that you would want people to see. When people are doing due diligence on your business, ChatGPT goes to Google, searches your business name and the word reviews.

This website comes up. ChatGPT sees all the reviews you shared on your reviews website.

This is something that people are doing right now. Only make sure you link to your review site from your own website.

You need that link to get it showing on Google so that ChatGPT will find it.

SEO Specialist, and these are the four things that I implement instantly on any ecommerce website I'm working on. The first is tiered and search driven collection pages.

These are so underutilised by ecommerce sites and the ranking and revenue potential is huge. This is basically taking all of your existing product collection pages and looking for ways you can make niche smaller versions of them.

Let's say you sell cake ingredients and you have a collection for sprinkles. You're looking for ways you can make smaller groups like glitter sprinkles, pink sprinkles, rainbow sprinkles.

Second is to add related blog posts as a mini feed to the bottom of your product and collection pages. And then on the blog post you're gonna do the reverse of that by having a mini feed of products related to the blog.

Not only does this help with product exposure when people are landing on your blog posts, but it also builds the internal links across your site, which is what you want so that the pages can pass search authority to each other...