Building a reusable AI-assisted internal-link optimization skill with site data, Search...
2026-07-28
AI is so good now, specifically cloud, that I think for certain types of work, it's just unethical to do it without AI. Let me explain what I mean using an example from our SEO agency. A common task that any SEO will be familiar with is internal link optimization...
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The creator discusses when SEO may fit a business and frames search and AI visibility...
2026-07-27
SEO isn't right for every business. And I say that as someone who's been doing SEO for 17 years. And when I say SEO, I'm including AI or GEO or whatever you want to call it. What I typically tell business owners is it makes sense to start investing in SEO when you're doing about a million a year in revenue. Now, that's a simplification...
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The creator explains a model-routing workflow that uses Opus for straightforward execution...
2026-07-26
Claude's new Opus 5 model is out and on most benchmarks it's actually beating Fable. I'm going to talk about why no one saw this coming, when you should use Fable versus Opus, and whether there's still room for models like ChatGPT Sol or open-weight models like Kimi K3...
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The creator shares the agency's evolving approach to AI-maintainable websites, client...
2026-07-25
A week ago I made a video about how my agency is done building WordPress websites. And in that week we built a few more websites with Claude Code, and I'm even more confident we're never going back to WordPress. However, our team's thinking about how websites should be built in the future is evolving quickly...
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The creator explains how to integrate AI into a business through shared context, model...
2026-07-24
If you're like most businesses, you're already using AI to do some work in your business. You've identified some set of tasks that you can hand over to AI, maybe you've even created some skills. But you also get the sense that AI could be doing so much more. In this video I want to talk about how you can do that...
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Scaled AI-content risk, publishing velocity, and indexed site size
2026-07-22
The creator says Google does not care whether a single piece of content was created by AI but has a problem with scaled AI content. They argue Google is not trying to detect AI authorship on individual pages and instead looks for patterns associated with abuse or manipulation of search results...
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Visibility-tracking anomalies in rank trackers, Search Console, and Google AI Mode
2026-07-21
The creator argues that SEO and GEO work should track visibility while recognizing that no tracking data is perfect. They describe two Google-related anomalies that could make visibility appear worse without a corresponding decline in actual performance...
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How cited search results can shape AI descriptions of smaller businesses
2026-07-21
The creator argues that AI answers about small and medium-sized businesses can feel like opinions but may be assembled from current search results and their cited pages. For large, well-known brands, more information may already exist in training data...
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GEO service warning signs: SEO integration, citation tracking, and content-focused work
2026-07-14
Recently, the internet has become flooded with people who want to sell you GEO or AIs SEO services. These are typically agencies that'll help you get recommended by large language models or rank in AI search...
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Audit what browser agents actually extract from key pages instead of assuming raw HTML...
2026-07-10
We are quickly moving into a world where most interactions on your website will be done by an agent. Instead of a human visiting your website themselves, an agent will be visiting your website on their behalf. So I just want to share some new information we have about how agents see your website and how you can prepare for this new future...
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SEO workflows benefit from specific research tools for keyword discovery, historical...
2026-07-07
If you do anything on social media, Google just dropped the most important announcement of 2026. For the first time ever, you're gonna be able to see actual data about how your social media posts performed on Google Search...
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Businesses need a public, parseable knowledge base because AI chatbots may answer customer...
2026-07-02
It looks like Google is going to be creating an AI chatbot for your website whether you like it or not. Let me talk about what we know so far and why I think this is ultimately a good thing for businesses. Last week, for a few brief hours, it seems like Google accidentally released an experimental feature...
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