ai-skills

If you're like most businesses, you're already using AI to do some work in your business. You've identified some set of tasks that you can hand over to AI, maybe you've even created some skills.

But you also get the sense that AI could be doing so much more. In this video I want to talk about how you can do that.

Our agency is still pretty people heavy, but most of the hands-on work is done by AI. I mean like probably 70 to 80 percent of the hands-on work is done by AI, mostly Claude, and within a year I expect that to be 90 or 95 percent.

And that's not because we're delivering a bunch of AI slop. The rule in our agency is we only give a task over to AI if AI can truly do it better.

It's not enough that it can nearly do it faster. We just devote a lot of time and resources into integrating AI into our processes.

And by the way, a year from now, I still think we'll be very people heavy. People tend to multiply the value produced by AI.

So the more value AI is producing, the more valuable humans become...

to integrate with any AI. I have lots of videos talking about that.

We build this for all of our clients. We call it their brand ambassador.

What I really want to spend time on in this video is skills, because the way we create skills for new models is changing. If you don't know, a skill is just a set of Markdown files with instructions for AI.

Except, like I said before, the newest, smartest frontier models aren't like low employees that need step instructions. So when you're writing skills for models like Fable 5 or Sol 5.6, you shouldn't be telling it exactly how to do the task.

You should just be providing all the context it needs to work as a representative of your business. Again, all the context that a senior level member of your team would need to pursue your goals.

So let me give you some examples. Our team uses Notion for task management.

So we need one comprehensive skill that spells out how to do anything in Notion. Where everything is, what every single field means and how all our internal processes work inside of Notion...

A skill all about authority and how that impacts rankings. A skill about keyword research and how to pick the right topics for content.

None of these skills are step-by-step instructions telling Fable exactly how to do something. Fable is entirely capable of figuring out the best process to achieve a given goal.

In fact, if you do spell out step-by-step instructions, you're likely just hamstringing it, preventing it from coming up with a better process to achieve that goal. What it needs is context and data.

Context around how your specific business operates and thinks. It takes a long time to document and organize all that data, but it's well worth it.

Will AI take my job? This is the most common question worldwide that everyone is asking, and rightfully so.

People are very worried about it. Now, I'm not clever enough to answer this question for you.

Rather, I'm going to let Jensen Huang answer for you. He was asked the same question.

Now, for those of you that don't know NVIDIA, you should. It's a company with the largest market cap in the world, almost $5 trillion.

Jensen Huang is CEO and founder of it. Look what he answered when he was asked the same question.

I would say to the people who are worried about losing their jobs to AI, learn AI, you're not gonna lose your jobs to AI. You're gonna lose your job to somebody who learned AI better than you.

Now, this is unbelievable. And this is the answer that I think is straightforward.

You have to embrace AI. You have to start learning AI.

You have to be understanding it. And most importantly, you can't be afraid and you have to be comfortable with it.

AI is here to stay and we have to be on top of it if you want to get ahead in this world. Let me know your thoughts.