Small software products can win by targeting low-volume, high-intent keywords that larger SaaS platforms ignore.
- Find feature-level searches with purchase or usage intent, then build focused product pages around the exact language searchers use.
Source record
@build_in_public
2026-05-28Small software products can win by targeting low-volume, high-intent keywords that larger SaaS platforms ignore.
Source Text
iThis is the greatest time to be alive. Huge software companies are begging to be unbundled in a day. You can take one of their features, make it yourself with a Replit, Cursor.
Any vibe coding tool.
See what that major SaaS company is showing on Google for. Any SEO tool will do this. Look for keywords like generator or people trying to do stuff.
Record your voice. Voice notes for dentists. Keywords that seem like they have more high intent behind them.
These are searches that people are doing where they are literally looking for the product you just vibe coded.
There's less people with high intent. That's a rule of marketing. That means these searches have lower volume because cause they have lower volume, they very often go untargeted.
The big player whose feature you just vibe coded. They're not bothering to target these high intent keywords. You are.
Take the exact language that your searchers are doing. Put it in your page title, your URL. Slug your H1 the beginning of your first sentence.
Make pages on your website that explain how your product does what these people are looking for.
Submit your product to some SaaS directories. Launch it on Product Hunt. Launch it on vitalist.
It in top publications with source of sources. Help a reporter out feature com. Promote your product on podcasts using AI Podcast Matcha com.
Eventually you'll get a bunch of backlinks which will make your product show on Google for the things people actually want to use it for. The things that you're putting up pages for. Backlinks make Google trust you.
Then when people go do these high intent prompts in ChatGPT, ChatGPT pulls from Google, finding the pages that you made recommending you.
These major platforms put in these features because people want them. Unbundle the features. People still want them.
Make them into standalone products and chip away at these major SaaS companies market share.
You used to need developers to make your own software. You can do it now yourself. The only barrier to entry is marketing.
Source Intelligence
iQuestions this source answers
iWhat is this source mainly about?
Small software products can win by targeting low-volume, high-intent keywords that larger SaaS platforms ignore.
What should an operator take from it?
Find feature-level searches with purchase or usage intent, then build focused product pages around the exact language searchers use.
What public evidence supports the record?
There's less people with high intent. That's a rule of marketing. That means these searches have lower volume because cause they have lower volume, they very often go untargeted. The big player whose feature you just vibe coded. They're not bothering to target these high intent keywords. You are.
How is this source attributed?
Base2026 attributes this public source record to @build_in_public, published 2026-05-28, with the original platform link and correction/removal path kept on the page.