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This is an easy way to see if a search term on Google is under targeted. Go to Moz.com. Go to Keyword Research. Put in your search term - this is a keyword...
This is an easy way to see if a search term on Google is under targeted. com, go to keyword research, put in your search term. This is a keyword.
Scroll down to SERP analysis. SERP just stands for Search Engine results page, as in what a page is on Google. And this shows the exact search engine results page for when you search the search term.
This search term has a cost per click of probably around $200. Every time somebody clicks on an ad for this search term, the companies that are paying for the ads will pay $200 for a single click. But it turns out these expensive search terms and ads with SEO are very under targeted.
But one might not think that because it's so expensive.
But here is how you see. First, look at page score. This shows how well optimized each page is for the keyword.
Only the top result is slightly optimized for the keyword. The best way to optimize for a keyword, if you're wondering, put your exact keyword in these places: a page title, meta description, URL, H1, beginning of the first sentence. That's it.
If you use it more than that, especially if it's a longer keyword, it will seem unnatural and Google will consider that mild keyword stuffing. Just use it here and then you will have a very high page score.
com. If you see search terms like personal 3 Lawyer NYC where the page scores are orange or yellow but not a lot of greens, that means it's under targeted.
But then you want to look for are the websites that are ranking for these search terms, are they authoritative or not? This is domain authority. The more credible backlinks a website has, the higher its domain authority.
But it turns out Personal Injury Lawyer NYC does not have a lot of high authority sites. Some of them are decent like this one at 61. But on page 1 of Google, that's what this is showing.
We have 22 out of 121 out of 100. That's not great.
So what we see for this very expect expensive search term Personal Injury Lawyer NYC is we see a bunch of under optimized pages right here and low domain authority sites. That is how you tell if a search term is competitive or not with SEO. com.
The creator describes using Moz SERP analysis to spot expensive keywords with weak optimization and lower-authority ranking pages.
Use SERP analysis to flag opportunities, then validate intent, conversion value, and real result quality.
This source is connected to Keyword opportunity analysis, On-page SEO.
This is an easy way to see if a search term on Google is under targeted. Go to Moz.com, go to keyword research, put in your search term. This is a keyword. Scroll down to SERP analysis. SERP just stands for Search Engine results page, as in what a page is on Google. And this shows the exact search engine results page for when you search the search term...