Keyword opportunity analysis

This is an easy way to see if a search term on Google is under targeted. Go to Moz.com, go to keyword research, put in your search term.

This is a keyword. Scroll down to SERP analysis.

SERP just stands for Search Engine results page, as in what a page is on Google. And this shows the exact search engine results page for when you search the search term.

This search term has a cost per click of probably around $200. Every time somebody clicks on an ad for this search term, the companies that are paying for the ads will pay $200 for a single click.

But it turns out these expensive search terms and ads with SEO are very under targeted. But one might not think that because it's so expensive.

But here is how you see. First, look at page score.

This shows how well optimized each page is for the keyword. Only the top result is slightly optimized for the keyword.

The best way to optimize for a keyword, if you're wondering, put your exact keyword in these places: a page title, meta description, URL, H1, beginning of the first sentence. That's it...

ty. The more credible backlinks a website has, the higher its domain authority.

But it turns out Personal Injury Lawyer NYC does not have a lot of high authority sites. Some of them are decent like this one at 61.

But on page 1 of Google, that's what this is showing. We have 22 out of 121 out of 100.

That's not great. So what we see for this very expect expensive search term Personal Injury Lawyer NYC is we see a bunch of under optimized pages right here and low domain authority sites.

That is how you tell if a search term is competitive or not with SEO. Get my full exact SEO method at compactkeywords.com.