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Can an SEO Agency Also do GEO? Your SEO agency says nothing changed with AI search? That's a problem. Here's what to ask them instead 👇 #SEO #ChatGPT #GEO #DigitalMarketing
Ranking in ChatGPT is not exactly the same as ranking in Google GEO is not exactly the same as SEO. But I've already made other videos on that topic. Now I wanna talk about how they're not entirely different.
Over the last few months, I've had about a dozen companies come to me and say, we already have an agency handling our SEO. We're just looking for someone to help us with AI optimization or GEO or whatever they'll call it. And what I tell them is that probably doesn't make sense.
Well, there are now a ton of new opportunities because of ChatGPT and other large language models. Process in the strategy is very similar. Now there is a lot of work that we do to rank in ChatGPT that we just wouldn't do for traditional SEO.
Like I wouldn't be putting out press releases right now if it wasn't for ChatGPT. We wouldn't be so focused on things like case studies. There's a lot of directories that I wouldn't care about and blog topics that I wouldn't bother writing on.
But all of these are really just expansions of our typical SEO campaign. It's the same kind of work and it's done in tandem with the work we've always done for SEO. And of course, it all has to fit cohesively inside the same overall strategy, but of course that is not to say that traditional SEO is all you need and nothing has changed.
I see at least one agency make this claim every day and they're always praised by the same section of the SEO community. These are SEOs that want that to be true so badly because of course that would mean they don't have to change anything. They can just keep doing what they've been doing.
And so if you are currently paying an SEO agency, I would ask them what they're doing differently to make sure that you're visible in ChatGPT, in Google's AI mode. And if they tell you that nothing has really changed and they're essentially doing the same thing, maybe adding a few more FAQs or structured data, I would consider finding another agency. Find an agency that's so excited about all these new opportunities that you can't get them to shut up about it.
GEO can add workstreams such as press releases, case studies, directories, and different blog topics while still fitting inside an SEO strategy.
Audit GEO work as an extension of the SEO plan, and validate each added workstream against prompt, citation, and industry evidence.
This source is connected to GEO workstreams, AI visibility agency red flag.
Ranking in ChatGPT is not exactly the same as ranking in Google GEO is not exactly the same as SEO. But I've already made other videos on that topic. Now I wanna talk about how they're not entirely different. Over the last few months, I've had about a dozen companies come to me and say, we already have an agency handling our SEO...