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Harry Sanders presents a rapid assessment of SEO practices. He argues that page-speed work should focus on whether a website is genuinely slow rather than on its Lighthouse score alone. He also describes domain authority as a third-party score that should not be treated as a primary concern...
OpenThere's a handful of things that AI uses to decide if it should include your business in an answer. Most people do none of them. Here's four that will help your business. Most businesses think they're being smart by getting AI to brainstorm and write content for them, but that's just generic content and blends them in and does nothing for them...
Open1 saying something new we call this information gain it's a gap between what AI already knows versus new information you're giving it two is answering in the first 100 words AI wants an answer fast and to pull it out quickly to users so to users frankly so it's important to have that three is getting cited by big authoritative websites either in your...
OpenIf you're asking AI what to write, you will never come up in AI search. Don't ask AI to copy what ranks. Google is deliberately trying to wipe out copycats. You need to add what we call information gain. Information gain is information only you know...
Open15 years doing this, over 150 staff trained and using this, and over a thousand clients, these are the seven tools that I use. First, Google Search Console, GSC. Super useful data to see if you're getting indexed, crawled, and everything else that Google wants you to see. Second is, screaming for up...
OpenBuying backlinks: relevant. Blog comments: very outdated. Original data and research: very relevant. Digital PR: very relevant. Keyword stuffing: outdated. Give an answer in the first 100 words: very relevant now especially. Page speed: relevant if it's actually slow; most of the time, outdated. Topical authority: very relevant...
OpenIf you shove every service onto one page on your website instead of having a dedicated page for each, AI and Google are both confused about what you do. If your name and number are different on every different site, instead of matching up everywhere, it could just be the name spelt with two words or one numbers wrong...
Openeveryone over complicates the shit out of getting found in AI search. But it comes down to one thing and it is really answering the question in the first line. Don't make AI dig for it. This isn't a recipe blog where you need to hear about you're not as true from Italy down to Croatia, down to Australia during the Second World War and how much...
Openif you're messaging asking me what's the cheat code to showing up in AI search right now it's easy there's three things you don't need to overcomplicate it the first is topical authority AI loves people that go super super deep into their specific niche not people that go shallow about a bunch of different things if you're a travel blog write only about...
OpenThere is nothing wrong with getting AI to write content for you. You're free to send this to your SEO specialist or whoever the hell told you that you cannot. Google have publicly stated, and multiple times, it doesn't matter if you use AI to write something. I've experienced it myself. However, there's a big however here...
OpenIf your site just makes claims with nothing backing them up instead of real reviews and proof and mentions, AI is not gonna trust you. If your content sets the same thing as every other website instead of your own unique experiences or client stories, our buddy AI is never going to pick you to show...
OpenThree free tools that make SEO stupidly easy. First is Bing Webmaster Tools. I want you to thinkin you're like, why the hell would I be using Bing Webmaster Tools? Bing Webmaster Tools is the only place you can see the actual clicks and tracking when someone searches in chat GBT and then comes to your website...
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