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The Thing That "Always Works In AI”
The Thing That "Always Works In AI” AI-written content is acceptable in the source’s framing only when the page adds information gain from unique perspectives, data, stories, or case studies. Main topics: AI-assisted content still needs information gain.
There is nothing wrong with getting AI to write content for you. You're free to send this to your SEO specialist or whoever the hell told you that you cannot. Google have publicly stated, and multiple times, it doesn't matter if you use AI to write something.
I've experienced it myself.
However, there's a big however here. You still need to have information gain. You can get AI to write whatever the hell you want.
But if you're contributing no new information, which is the difference between what AI already knows by merit of it writing it, versus what new things that you can add to it, unique perspectives, data, stories, case studies, these are all things that are unique to you.
That is what you need to be contributing. So no, you can't just get AI to write something and copy and paste it in. You're never gonna rank or show up in AI search, and it's gonna hurt your brand.
But there is nothing wrong with using AI to interview you or help you write the content that does have information gain.
AI-written content is acceptable in the source’s framing only when the page adds information gain from unique perspectives, data, stories, or case studies.
Allow AI drafting only after a human information-gain brief exists: unique data, perspective, stories, case studies, examples, and source-backed details that competitors cannot copy.
This source is connected to AI-assisted content still needs information gain.
But if you're contributing no new information, which is the difference between what AI already knows by merit of it writing it, versus what new things that you can add to it, unique perspectives, data, stories, case studies, these are all things that are unique to you.