local-seo

asserts: Google Maps lists may draw from trusted UGC, relevant list-style articles, and detailed customer reviews.

These lists are generated from user-generated content, from blog style relevant articles and list format, highly detailed reviews from customer posts with photos and videos.

asserts: The creator says driving-directions activity is a major local-search signal and suggests legitimate events/offers to drive real direction requests.

It still boggles my mind how people are hacking Google Maps. Driving directions are one of the biggest ranking factors in Google Maps. People get their friends and families to use driving directions to go to their businesses. Some people are crazy...

asserts: The creator attributes review filtering to reviewers lacking location proximity and to an abrupt spike in review volume that appeared suspicious to Google.

Hey, Google. My daughter was spared by a guardrail down here, and we planted like 10,000 daffodil bulbs here, and somebody had added a pin here as a historic marker for Hannah's daffodils...