SEO vs GEO / terminology

Google keeps telling us that G E O. Is just a subset of S E O.

I think it was Danny Sullivan who recently said that S E O. Is the big umbrella that G E O.

Sits inside of, and I just have to say, that's the complete opposite of the truth. So if you don't know, G E O.

Stands for generative engine optimization. It's everything you do to get recommended by large language models.

And a lot of S E O's have bought into this idea that G E O. Is just a small part of S E O.

Or even that it's not a thing at all. That as long as you do S E O, you're taking care of everything that matters for G E O.

I would just like to explain why this is completely backwards. G E O.

Is not a subset of S E O. G E O.

Is more like S E O. Plus.

In other words, GEO is the umbrella that SEO sits inside of. Doing GEO well will include SEO.

So let me break that down. One of the main reasons people like to think of GEO as a subset of SEO is because the traffic from large language models is a small percentage of the traffic from traditional search engines.

But this is just a temporary phase we're going through...

nes. So with that in mind, it should be pretty clear that S E O.

Sits inside of G E O. G E O.

Is the umbrella. To focus exclusively on S E O.

Is to only focus on the final step of the process GEO. And I do hate the term GEO.

It doesn't make any sense. But it looks like that's what we're going with.

GEO, by definition, considers the entire process, from the prompt, to the large language model, to the search and traditional search engine. Therefore, if you're doing GEO well, you're already doing everything that matters for SEO, not the other way around.