Reviews as customer acquisition asset

The number one thing small businesses can do to get more customers is something that an agency cannot do for you. I've been doing digital marketing for small businesses for 16 years now.

I've worked with hundreds of businesses, and almost none of them understand how important this is. Therefore, if you understand the value and how to do it, it puts you at a huge advantage over your competitors.

If you haven't figured out what I'm talking about yet, it's getting customer reviews. Not only is this the primary metric people use when deciding what business to go with, it's also one of the most important ranking factors in Google.

So let me explain what you can do as a business owner to get more reviews. Because if your agency says they can do this for you, run away.

You don't want to work with that agency. Getting fake reviews on your listing is one of the easiest ways for it to get suspended.

The most important thing for getting more reviews is just to understand how valuable they really are...

stomer is going to leave them a negative review. But here's the thing.

The customers who are going to leave you a negative review are going to do it whether or not you ask. The people who forget are the ones who are going to leave you a positive review.

So when you start asking more customers, you just get more positive reviews. The second thing is to follow up.

People forget. They want to leave you a positive review, they just forget.

So find some way to send them a text, send them an email, reminding them to leave you a positive review. And make sure you're making it as easy as possible for the customer.

Google will provide you a link and a QR code that goes straight to the page they leave a review on. And finally, consider incentivizing the review.

Remember, each review is worth big money. My favorite idea for how to do this comes from Alex Formozi.

You tell your staff that they'll get some dollar amount, $5, $50 for every review they get with their name mentioned...