What does Query Fanout mean in this evidence set?
Source-backed creator statements and evidence excerpts related to Query Fanout.
Topic evidence page
Source-backed creator statements and evidence excerpts related to Query Fanout.
Source-backed creator statements and evidence excerpts related to Query Fanout.
If AI systems append terms like Reddit, reviews, or awards during query fanout, brands can create pages that answer those modified searches.
If AI systems append terms like Reddit, reviews, or awards during query fanout, brands can create pages that answer those modified searches.
This topic currently has 1 source records, 1 public insight cards, and 1 creators in the public Base2026 export.
If you know what terms ChatGPT is appending to their fanout queries, you can optimize for those terms. So you can make a page on your website titled your brand, your product or service Reddit.
OpenChatGPT's responses have always been heavily influenced by Reddit, but starting May 8th, Reddit went from making up 3% of ChatGPT citations to almost 12% now. The citation rate isn't evenly spread out across industries. For sometimes a prompt's Reddit isn't cited at all, and for others it's over 50%...
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ChatGPT's responses have always been heavily influenced by Reddit, but starting May 8th, Reddit went from making up 3% of ChatGPT citations to almost 12% now. The citation rate isn't evenly spread out across industries.
For sometimes a prompt's Reddit isn't cited at all, and for others it's over 50%. But the point is we saw a nearly 4 x and the frequency of Reddit citations.
So what happened? Well, someone on the ChatGPT team made a change to how query fanouts work.
You see, when you do a search in ChatGPT or any large language model, the AI tries to figure out the intention of your search, and then it does a series of searches. In a traditional search engine, that's how it finds the information online to ground its response.
This series of searches is called a query fanout. Well, on May 8th, ChatGPT started adding the word Reddit to a lot more of its fanout queries.
That's right, just as humans started adding the word Reddit to their Google searches a few years ago. OpenAI seems to determine that they can get better results by forcing Reddit inclusion into their searches...
reviews, and the same with awards. Just fill it with relevant information, and most of the time these pages will be cited fairly reliably.
So reliably, in fact, you now do this for all of our clients by default.