Prompt research / AI sources

People like me wanna know what you're typing into ChatGPT. In fact, you wanna know it so badly that there's now a multi million dollar industry around collecting this prompt data.

So I wanna talk about why this data is so valuable, why it's so hard to get, and what it can mean for the future. Every month, more and more people are using large language models to make big decisions.

A lot of these decisions are purchase decisions. I think we're quickly entering a world where most purchase decisions are at least somewhat influenced by large language models.

And so it's no surprise that businesses are willing to invest a lot of money to be recommended by these large language models. This is currently the No.

1 thing we're helping our clients with. And if you want to increase your visibility in the large language models, you need to know what sources these large language models are using to make their recommendations...

search terms people type into search engines. And this is because Google shares that data.

ChatGPT does not share that data. Now I think in the future, more and more of these AI searches are gonna be done in Google using Google's AI mode.

And while Google does share that data, they currently only share searches that are performed many times. This is largely for privacy reasons.

If a lot of people search for the same term, they can aggregate that data into a single data point. So you can't extract any personal information about the person who made the search.

However, the typical prompt is much longer and more unique and unlikely to be typed multiple times. So as things stand, it seems unlikely that we'll get direct access to what people are typing into these large language models.

Naturally, wherever there's demand, there's gonna be businesses popping up to capitalize on that demand. So now of course there are a series of Chrome extensions that will capture this data and then sell it.

Some of this is done ethically...