What does LLM Citation Volatility mean in this evidence set?
Source-backed creator statements and evidence excerpts related to LLM Citation Volatility.
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LLM Citation Volatility
Source-backed creator statements and evidence excerpts related to LLM Citation Volatility.
Questions this topic answers
iWhat do creators repeatedly say about LLM Citation Volatility?
Tracked ChatGPT citations reportedly shifted in mid-September, with Reddit dropping by about half for many clients.
What should an SEO or AI visibility operator inspect first?
Tracked ChatGPT citations reportedly shifted in mid-September, with Reddit dropping by about half for many clients.
How strong is the public evidence?
This topic currently has 1 source records, 1 public insight cards, and 1 creators in the public Base2026 export.
Top Creators
Public Insight Cards
Tracked ChatGPT citations reportedly shifted in mid-September, with Reddit dropping by about half for many clients.
Traffic from ChatGPT to Reddit has recently been cut in half. If you don't know, Reddit has been the most cited source by ChatGPT for quite a while but it looks like ChatGPT put out an update in mid September and now it cites them much less often...
OpenRelated Source Records
ChatGPT cut Reddit traffic by 50% but it's still the #1 source 📊 LLM citations change fast...
Traffic from ChatGPT to Reddit has recently been cut in half. If you don't know, Reddit has been the most cited source by ChatGPT for quite a while but it looks like ChatGPT put out an update in mid September and now it cites them much less often...
OpenEvidence Passages
Short public snippets grouped with their source record, creator, and date.
Traffic from ChatGPT to Reddit has recently been cut in half. If you don't know, Reddit has been the most cited source by ChatGPT for quite a while but it looks like ChatGPT put out an update in mid September and now it cites them much less often.
I'd like to talk about what we've been seeing, what the top sided website by ChatGPT is now and how this might affect you if you're trying to be recommended by ChatGPT. We track the citations of large language models like ChatGPT for about 30 of our clients.
One thing you'll notice when you do this is that the citations vary wildly between industries. For most of our clients, Reddit isn't the number one source, but it's almost always in the top 10 and for a few clients it really is 50% or more of the citations heard.
Across all industries, Reddit makes up about 14% of citations historically. Yesterday I went through all 30 clients and for almost all of them Reddit dropped by about half in mid September.
So that begs the question, who's the number one cited website now? Reddit.
It's still Reddit...
hese large language models are citing before they make a recommendation. And because very few brands are doing this right now, there's a ton of opportunity.