Intent-Specific Pages

I wanna talk about a mistake that nearly every business makes with their website. In my experience, this is the number one thing that is preventing businesses from ranking in Google search.

It has to do with the pages you choose to put on your website and what you title those pages. When you get this wrong, as most businesses do, you are literally disqualifying yourself from showing up when people are searching for your product or services.

Let me explain what the mistake is and how to fix it. Typically, when businesses build their website, they think about all the things that they do for their customers.

And I would say about half of businesses are smart enough to realise they need to make a page for each of these things that they do. And that makes sense, right?

If you're a window tinting shop, you're gonna have a page about your window tinting service. Except if you know anything about the window tinting industry, you know that they don't install window tint, they install automotive window film...

re not creating a page for each thing you do. We're creating a page for each thing someone searches for.

And I'm not talking about creating a bunch of low quality, spammy pages stuffed with keywords. Create the highest quality page possible for this searcher.

Sure, your window tinting process is probably the same on Tesla's as it is on trucks. But the person searching for truck window tinting is telling you something about what they're looking for.

Include examples of your work on trucks. Talk about the most popular packages for truck owners.

Show pricing for the most common truck models. Show testimonials from people who had their trucks windows tinted with you.

When you do this, well, each searcher gets a page that's designed specifically for them and their use case. You can segment your services by use case, demographic, service area, product option.

The point is, when you're thinking of the pages of your website, don't think about the things you do. Think about what people are searching for.

Not only is this the best SEO strategy, it's the best for user experience.