Instagram SEO / captions

Instagram is working feverishly to improve their in-app SEO. In terms of SEO on Instagram, what we call content search, actually searching for some type of content.

It's not very good on Instagram. So we've strengthened that team recently and I'm pretty excited about some of the ideas and improvements that are gonna go out over the next, well, next few months and few years.

Here's what you need to do. Right now, hashtags are not helping your SEO.

Plenty of reports say hashtags kill accounts. Instead, write long captions for images and videos.

If you have target keywords, write them naturally into the beginning of your caption. This also will help your content show on normal Google search in addition to Instagram's improving in-app search.

And go to edwardslink.com to improve your visibility even further.

Nobody knows this about Instagram. Instagram has quietly been notifying creators that their photos and videos will now show on Google Search.

Go to settings, Account, Privacy, make sure allow public photos and videos to appear in search engine results is toggled on on. This may soon go on by default starting July 10.

By the way, we'll probably never see each other again, so follow for more. Last year, Instagram was the sixth most clicked site in Google search.

This year, it's the fourth. This update could propel it higher.

To use Instagram for SEO, stop using hashtags. Instead, start your caption with your target search phrase.

Do this with images and reels, then write a longer description to add detail. By creators just now getting these notifications, many have already been exploiting Instagram for traditional SEO over the last year.

You can do it too! More SEO tips just like this at edwardslink.com.