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LLM visibility is harder to attribute than SEO because marketers may not know the prompt or get a website click.
LLM visibility is harder to attribute than SEO because marketers may not know the prompt or get a website click.
This topic currently has 1 source records, 1 public insight cards, and 1 creators in the public Base2026 export.
As people are starting to use large language models like ChatGPT to find businesses, US marketers are realizing that it's much harder to track the results than it was with traditional SEO. Really, US SEO's have been kind of spoiled with how much data we get. We know exactly what people type into Google and which webpage they click on...
OpenAs people are starting to use large language models like ChatGPT to find businesses, US marketers are realizing that it's much harder to track the results than it was with traditional SEO. Really, US SEO's have been kind of spoiled with how much data we get. We know exactly what people type into Google and which webpage they click on...
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As people are starting to use large language models like ChatGPT to find businesses, US marketers are realizing that it's much harder to track the results than it was with traditional SEO. Really, US SEO's have been kind of spoiled with how much data we get.
We know exactly what people type into Google and which webpage they click on. In large language models, we have no idea what they typed.
And even when they do choose to work with us, they typically aren't clicking through to our website so we can't track it at all. It's not too dissimilar from billboard or radio or magazine ad campaigns.
there are tools that help us gauge visibility across likely prompts and we can extrapolate from the limited traffic that does come directly from the large language models. we can get a fairly accurate view of if things are trending upwards or downwards.
And the tools can tell us the most common sources and types of content that large language models are citing. So actually, I take it back.
It is much better than billboards or radio. It's just not what we've been used to as SEO's...