GEO agency evaluation

Every SEO agency is now claiming they'll help you rank in large language models.`n`nBut when you look at their plan for doing this, you'll see that almost none of these agencies are actually doing anything that will help you get recommended by large language models. So I wanna talk about what these agencies are calling GEO or AI O.

And what you should actually be looking for if you're looking for an agency to help you rank in large language models. Yesterday, I had someone reach out after watching my YouTube videos and he was kind enough to share about half a dozen proposals he got from other SEO agencies.

And I love looking at these proposals. It gives you real insight into how these agencies think.

Sure enough, they all talked about ChatGPT and Google's AI mode and how important it is to be found in large language models. And that's all true...

things make an impact in AI visibility truth is those of us that are actually running the experiments to see what working are figuring all this out in real time. Most SEO agencies don't want to spend the resources to figure out what's working now and for the last 10 years that's been a fine strategy just let other people do the work figure out what's working and share it online and then copy their strategy the problem is that things are changing too quickly now and they don't show any signs of stopping and so if your agency is waiting around for best practices to emerge by the time they hear what the best practices are best practices will have changed and I see this being true for the foreseeable future.`n`nThe GEO tactics I saw in these proposals are clearly just these agencies parading what people were saying on LinkedIn six months ago I guarantee you if you ask them to show you real data on how these tactics improve visibility and large language models they wouldn't be able to provide it cause it doesn't exist changing the structure of the content on your website is gonna...

're in there and then figure out how to climb the rankings so you show up on the automatically generated listicles. Large language models love these listicles.

They should be identifying the most commonly cited discussion threads. These are typically going to be in Reddit or Facebook groups.

You don't need to be posting in these forms everyday. Typically the most cited threads are from one or 2 years ago.

You just need to find them and leave some comments talking about your brand. But most importantly, you need to be creating content, a lot of content published to a lot of different platforms, the platforms that large language models are most often citing.

And your content strategy should be informed by the kinds of topics that large language models tend to cite when people are asking about your products or services. And you might also consider setting out press releases, those are the things that actually help you show up in large language models.

Right now, the truth is most SEO agencies aren't ready to completely change their entire model...