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Conversational Commerce

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Google Merchant Center conversational attributes let ecommerce brands feed AI agents richer product information.

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Google Merchant Center conversational attributes let ecommerce brands feed AI agents richer product information.

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This topic currently has 1 source records, 1 public insight cards, and 1 creators in the public Base2026 export.

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Google Merchant Center conversational attributes let ecommerce brands feed AI agents richer product information.

@tjrobertson52 · asserts

These are new optional attributes that you can share with Google inside of Google Merchant Center, and they're specifically intended to give AI agents more information about your products.

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Google Merchant Center conversational attributes let ecommerce brands feed AI agents richer...

@tjrobertson52 · 2026-05-28

If you want your products or services to show up in Google's AI search results, which is going to be all of their search results soon, Google wants you to share more information with them. I want to talk about the new conversational attributes they've added to Google Merchant Center, what this means for e-commerce businesses, and what we can expect for...

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If you want your products or services to show up in Google's AI search results, which is going to be all of their search results soon, Google wants you to share more information with them. I want to talk about the new conversational attributes they've added to Google Merchant Center, what this means for e-commerce businesses, and what we can expect for all businesses moving forward.

Conversational attributes are something that Google announced back in January, but they just announced that they're officially here. These are new optional attributes that you can share with Google inside of Google Merchant Center, and they're specifically intended to give AI agents more information about your products.

These are things like common questions and answers around a specific product; extensive documentation on the product, maybe in the form of a PDF; or a popularity rating denoting how popular a product is relative to your other products. Now, to implement these, you don't need to touch your primary feed at all...

to have access to as much information as possible about your products, services, and business. Putting all that information on your main product page or service page should be overwhelming for the human visitors.

Our solution for now has been to build supplemental pages with the additional information, and then you can link from your main page to the supplemental pages. Now, humans typically aren't gonna click all over your website trying to find information, but AI agents will.

However, it's not surprising that Google wants to get that information off your website and into their own product, Google Merchant Center. I would be surprised if we don't see something similar happening with Google Business Profile.

This potentially gives Google information about your products and services that their competitors can't access, and it makes you more dependent on Google. My advice: both keep Google whatever information they're asking for within their own products, but also find some way to put that information on your website...