What does Backlinks And AI Search mean in this evidence set?
Source-backed creator statements and evidence excerpts related to Backlinks And AI Search.
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Backlinks And AI Search
Source-backed creator statements and evidence excerpts related to Backlinks And AI Search.
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iWhat do creators repeatedly say about Backlinks And AI Search?
The video cites Profound research finding little correlation between backlinks and AI search citations.
What should an SEO or AI visibility operator inspect first?
The video cites Profound research finding little correlation between backlinks and AI search citations.
How strong is the public evidence?
This topic currently has 1 source records, 1 public insight cards, and 1 creators in the public Base2026 export.
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Public Insight Cards
The video cites Profound research finding little correlation between backlinks and AI search citations.
ason I'm buying fewer backlinks. The main reason has to do with large language models in AI search. I believe that within a few years, large language models are mostly going to replace traditional search engines. And this isn't because people are going to stop using Google, they won't...
OpenRelated Source Records
POV: You've been buying backlinks for 16 years and just realized they're dying 📉 Here's...
Backlinks have always been one of the primary factors for ranking at the top of Google. As an SEO, I've bought many thousands of backlinks over the last 16 years. But recently I've been buying far fewer, and so I just want to talk about why. So if you don't know, a backlink is just a link from another website pointing towards your website...
OpenEvidence Passages
Short public snippets grouped with their source record, creator, and date.
Backlinks have always been one of the primary factors for ranking at the top of Google. As an SEO, I've bought many thousands of backlinks over the last 16 years.
But recently I've been buying far fewer, and so I just want to talk about why. So if you don't know, a backlink is just a link from another website pointing towards your website.
It's actually the thing that made Google Google. Google was the first search engine to realise that they could approximate authority and trust by counting the number of backlinks pointing towards your site.
Of course, SEOs like me realised that this was a gameable system and immediately started building links. And then the war between Google and the SEOs began.
And Google's over time, gotten better at realising which back links are legitimate and which ones were created for the purposes of manipulating search results. And for years now, Google has been telling us that backlinks matter less and less, and pretty soon they won't matter at all.
But any SEO who's actually doing SEO can tell you that backlinks still do matter...
ason I'm buying fewer backlinks. The main reason has to do with large language models in AI search.
I believe that within a few years, large language models are mostly going to replace traditional search engines. And this isn't because people are going to stop using Google, they won't.
It's because Google themselves are trying to replace their traditional search results with their own large language model. An early data from AI.
Search shows that backlinks really don't matter much at all. The leader in this research right now is a company called profound, and they just did a presentation at Brighton SEO where they show there's almost no correlation between sites to get a lot of backlinks and the sites that AI search sites.
In their responses, the correlation was actually 0.038 and for over 97% of websites, there was no correlation at all. Now, of course, all this is still evolving and changing very quickly.
It's impossible to say how much backlinks will matter a year from now, but we know that Google wants to depend on them less and less...