AI-search topic research

If you're interested in ranking higher in AI search, I want to share a super simple trick for finding good topics for content. Pretty soon all search will be AI search.

And as you might know, finding good topics and keywords is getting more difficult because of that. All keyword tools, including Google Search Console, only show you common terms.

But as more searches in Google trigger an AI response, people's searches are getting longer, and those longer searches don't show up in these tools. So what people are searching for is becoming more opaque by the day.

One of the best ways to figure out what people are searching for in your industry is to go to Reddit. There may also be other popular forums in your industry, but Reddit is the one that's popular across all industries.

But of course you don't want to spend hours sifting through Reddit posts to figure out what the most common questions are. And if you ask ChatGPT or Claude to do this for you, you'll find out pretty quickly that Reddit is blocking them...

t through all the good ones. I recommend telling Claude to only look at the contents of the thread if the title is ambiguous.

For most industries, you should be able to retrieve thousands, if not tens of thousands, of titles. But of course, there's gonna be a lot of noise, so you wanna tell Claude to pay attention to the most common questions and then categorize and deduplicate those topics.

However, here's an important distinction: similar topics are not duplicate topics. If Claude has seen a similar question across multiple different demographics and use cases, it's important that Claude keeps those as separate topics.

Those keyword modifiers and variants are the most valuable asset you're gonna get out of this process. If Claude doesn't retain those and just makes all the topics generic, what you're gonna get are a bunch of predictable high competition keywords.

And then finally, Claude should decide which of these topics are actually relevant to your business and which are you actually an authority to write on, which ones could you actually rank for...