AI search / source breadth

The CEO of Google just told us exactly what the future of search is going to look like. Let's listen and then I'll tell you how this is going to change.

SEO, do you see a trajectory in the possible future where AI mode completely replaces the 10 blue links plus AI overview? Our current plan is AI mode is going to be there as a separate tab for people who really want to experience that.

But it's not yet at the level where our main search pages. But as features work, we'll keep migrating it to the main page and so you can view it as a continuum.

AI mode will offer you the bleeding edge experience, but it'll thinks that work will keep overflowing to AI or views in the main main experience. And the idea that AI mode will still take you to the web, to the human created web?

Yes, that's gonna be a core design principle for us. So really, if users decide right, they drive this.

Yeah. It's just exciting, a little bit scary that it might change the internet.

Yeah, it's definitely gonna change the internet...

. One is that these LLMs that AI mode is based on, like Gemini, specifically Gemini Deep Research, look at way more pages than traditional search.

When you do a search in Google, you get 10 blue links. Maybe you get a few extra features in there, but it's not uncommon for deep research to look at hundreds of different pages.

And while AI mode isn't looking at that many pages just yet, as the prices go down I think it will make sense for them to crawl a lot more pages. We are already seeing a ton of pages rank in AI overviews that don't rank on page one of Google.

And these are typically pages targeting much more specific niche keywords. That brings me to the second distinction.

While the underlying search engine might be the same, the searches are much different. Not only are searches providing two to three times as much context in each search, but AI mode then breaks down your search into many more specific searches.

Searches that are way more specific than the average person would ever type into Google...

at you'll be the only person online answering them directly. And as these little search terms with a ton of search volume, it fragmented into larger search terms with very little search volume, the strategy is going to shift from trying to rank for a few big keywords to trying to pick up as many of the scraps as possible.

And I'm not just talking about blog posts either. If you're using these LLMs, ChatGPT, Gemini, Claude to do research and answer difficult questions for you, you'll see they're crawling social media, crawling video, they're crawling Reddit.

So how do you win in AI mode? Create a system for generating high quality content addressing your customers specific questions.

This is what I'm doing for myself right now. I start with a short form video.

I post that to as many platforms as possible. And Then I repurpose it for social media and blogs and anywhere else I can push the content.

It's also what I'm doing for my growing list of clients. If you would like a free audit and to see what I can do for you, please visit TJ Robertson.

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