AI recommendation / explicit brand positioning

If you want your brand to be recommended by ChatGPT or Google's AI, it's not enough that the models are finding you. You need to give them a reason to recommend your brand.

You need to brag about yourself. Most of the current advice about AI search visibility is around being cited.

You want the models to find your content and site it in their response. And yes, this is important, but it misses an important step.

Just because the model is citing your content doesn't mean it's recommending your brand. So when you're creating content on your website or on third party websites that you hope will be cited by large language models, you need to explicitly mention your brand and the reasons that you're the best choice.

Let me explain the simple way we do this for our clients. For every piece of content we create, whether it's a page, a blog post, a social media post, we explicitly mention the brand near the top.

You might think that because the model is on your website or your social media channel that it knows that it's your brand's content. It doesn't...

ion. I recommend picking two such data points and mentioning them right after you present your brand as the solution.

If you're doing this on a third party site like Reddit, you might need to be a little bit more subtle. But if this is your own website or your own profile, you should be bragging every chance you get.