What does AI Overviews and SEO clicks mean in this evidence set?
Source-backed creator statements and evidence excerpts related to AI Overviews and SEO clicks.
Topic evidence page
AI Overviews and SEO clicks
Source-backed creator statements and evidence excerpts related to AI Overviews and SEO clicks.
Questions this topic answers
iWhat do creators repeatedly say about AI Overviews and SEO clicks?
The creator cites an Ahrefs study saying top Google rankings have lost about one third of clicks after AI Overviews increased zero-click searches.
What should an SEO or AI visibility operator inspect first?
The creator cites an Ahrefs study saying top Google rankings have lost about one third of clicks after AI Overviews increased zero-click searches.
How strong is the public evidence?
This topic currently has 1 source records, 1 public insight cards, and 1 creators in the public Base2026 export.
Top Creators
Public Insight Cards
The creator cites an Ahrefs study saying top Google rankings have lost about one third of clicks after AI Overviews increased zero-click searches.
As we're approaching the end of 2025, there is no doubt that AI has had a huge impact on SEO, and Ahrefs have released a super interesting study that shows exactly what that looks like now. And it's probably not what you think. We're gonna start with the negatives, and probably the most obvious, to be honest, top rankings have lost a third of their clicks...
OpenRelated Source Records
Here's what AI's impact on SEO actually looks like as we round up for 2025. There's no...
As we're approaching the end of 2025, there is no doubt that AI has had a huge impact on SEO, and Ahrefs have released a super interesting study that shows exactly what that looks like now. And it's probably not what you think...
OpenEvidence Passages
Short public snippets grouped with their source record, creator, and date.
As we're approaching the end of 2025, there is no doubt that AI has had a huge impact on SEO, and Ahrefs have released a super interesting study that shows exactly what that looks like now. And it's probably not what you think.
We're gonna start with the negatives, and probably the most obvious, to be honest, top rankings have lost a third of their clicks. This means if you're ranking position 1 on Google, and you were before AI overviews were introduced, you have probably noticed a big drop in traffic.
And that's because more people are finding the information they wanna see. like this.
This is increasing the amount of zero click searches we're seeing, which is when users are searching, they're finding the information they want on Google, and they're not needing to go somewhere else. This also means that people that are clicking from Google are likely to be more motivated.
this is because a lot of the AI overviews answer how-to type searches...