AI operations / decision frameworks

I started my SEO agency a little over a year ago, almost to the day, and this year we'll do over $1 million in revenue. The thing that helped us grow so fast is we already had a pretty good idea of what AI was capable of.

And so I was able to build all of our systems from the ground up without understanding. But, of course, in the last year, we've Learned a lot more about what AI is actually capable of.

So I just wanna talk about how I would structure a business, any business, really, if I were starting one today. And this isn't only relevant for new business owners.

If you're an established business owner, it's important to understand the advantage that new businesses have. Starting today, this will be your competition a year from now.

As Mark Cuban recently said, in five years, there will be two types of businesses. Those that are doing a really good job of integrating AI into their business and those that have gone out of business.

There are two primary ways existing businesses are currently trying to incorporate AI into their work clothes. And they're both exactly wrong...

go through. What would it look like if every part of your business that can be done on a computer was handled entirely by AI?

What if no human in your organization was allowed to touch a computer? What context would the AI need to do every job in your organization?

What data would they need access to? That should help you figure out how you need to structure your company knowledge base.

What tools and software would it need to interact with? That'll help you figure out which MCP's or CLI's you need to integrate, or where you need to find new tools if your existing ones don't integrate well with AI.

And here's the tricky one. What wisdom, intuition, and nuance understanding with the AI need to have.

This is the part most businesses are ignoring right now because they don't think it's possible to turn these things over to AI. But it already is possible to turn a lot of this over to AI, and it's just gonna become more possible.

This tells you which processes you need to document robust decision frameworks for...

omes your differentiator. If you think your differentiator is going to be that you're really good at incorporating AI into your processes, remember, five years from now, all your competitors are going to be really good at integrating AI into their processes.

Otherwise, they will have gone out of business. But there will still be plenty of areas where we still need a human or just prefer a human.

Like, I'm sure we could replace our account managers within a few years, but people just prefer a human account manager. And if our company is built with robust AI systems delivering high quality work at scale, the account managers are free to focus on what humans do best.

Our differentiator becomes having the best account managers available. And with how much value the AI is producing, those account managers only need to increase the value.

By 10 or 20%, to make the financial decision a no brainer.