What does AI discovery / search behavior mean in this evidence set?
Source-backed creator statements and evidence excerpts related to AI discovery / search behavior.
Topic evidence page
AI discovery / search behavior
Source-backed creator statements and evidence excerpts related to AI discovery / search behavior.
Questions this topic answers
iWhat do creators repeatedly say about AI discovery / search behavior?
LLM discovery can turn one buyer conversation into multiple specific searches based on the user's context.
What should an SEO or AI visibility operator inspect first?
LLM discovery can turn one buyer conversation into multiple specific searches based on the user's context.
How strong is the public evidence?
This topic currently has 1 source records, 1 public insight cards, and 1 creators in the public Base2026 export.
Top Creators
Public Insight Cards
LLM discovery can turn one buyer conversation into multiple specific searches based on the user's context.
rds large language models affect your strategy? We're moving from a winner takes all economy to a situation where there can be many winners. In traditional search, the average business is fighting over a few very competitive, very common search terms...
OpenRelated Source Records
10% of search goes to ChatGPT - here's what that actually means for your business and why...
ChatGPT now accounts for 10% of search online, at least according to the head of ChatGPT. Let's talk about where that number comes from and what business owners should be doing to get found online right now. That number was part of a LinkedIn post discussing how well ChatGPT is doing right now...
OpenEvidence Passages
Short public snippets grouped with their source record, creator, and date.
ChatGPT now accounts for 10% of search online, at least according to the head of ChatGPT. Let's talk about where that number comes from and what business owners should be doing to get found online right now.
That number was part of a LinkedIn post discussing how well ChatGPT is doing right now. Several people in the comments asked where that number came from and they did not get a response.
I think it's pretty clear where the number comes from though. It comes from opening eyes initiative to promote themselves as the leader.
And at least right now, they really are the leading AI assistant. Even though it looks like Google currently has the smartest model, as many people have pointed it out in my comment section, a lot of people don't need the smartest model.
They just want the best product. And ChatGPT has always been focused on product while Google's always been more focused on research.
So while I do think Google is currently winning and will continue winning for the foreseeable future, ChatGPT is not going away anytime soon...
rds large language models affect your strategy? We're moving from a winner takes all economy to a situation where there can be many winners.
In traditional search, the average business is fighting over a few very competitive, very common search terms. If someone is going to Google search to look for a dentist, as a dentist, you need to be in the top three positions.
Otherwise you're gonna get little to none of that search traffic. Large language models change things in two fundamental ways.
If that same person goes to ChatGPT looking for a dentist, they're unlikely to type in something simple like dentist near me. More often, they're gonna have a full conversation with ChatGPT.
And it's the same thing with Google's AI mode. ChatGPT or Gemini will then run not one but a series of searches in their own search engine.
However, these searches are gonna be way more specific than dentists near me. It's gonna take all that context it has from your conversation as well as previous conversations and run a series of specific searches...
best strategy is to create as much content as possible, get as many people talking about your brand online as possible. As I've said before, the noisiest brands are going to be the winners.