@tjrobertson52

Google just filed a new patent that reveals they intend on replacing your website with an AI generated landing page. People are understandably panicking about this right now. I actually think it's pretty cool, so let's dive into it.

The patent is called AI generated landing pages for a specific user. It was filed at the end of january. It outlines a process where after someone goes to Google and searches for a specific product or service, Google will look at the search results and determine whether or not they should generate a new landing page for your website.

If they feel like your current landing page that is already ranking for the search term is not specific enough to this user, it'll take all the information it has from your entire website and build a landing page specifically for them.

So let's say you already have a generic landing page for your product or service. It could spin up a brand new one that's specifically for a user in a specific city with specific interests. The page would be designed to look like a page from your website, with links out to other pages and a strong call to action.

In some instances, according to the patent, they'll even add an AI chat box to the landing page, pulling in information from your website to answer the user's questions.

Now, understandably, a lot of business owners and SEOs hate this. They don't want to give control of their website content over to AI. But I think this could really level the playing field between small brands and big brands.

Obviously, we'll have to wait and see how well it's implemented, if it's implemented at all. Just because there's a patent doesn't mean they're actually gonna use it. 1 isn't up for the challenge.

Maybe it's still making too many mistakes. But I bet Gemini 4 or Gemini 5 could do it. AI is never gonna stop getting better.

Eventually it's just gonna be able to create a better landing page.

So if you're a big brand that puts a lot of time and resources into their website design, you probably don't want gemini rebuilding your landing pages anytime soon. And hopefully Google has the sense to let people opt out of this. But most websites are terrible.

Most brands just don't have the resources to build a nice landing page that's perfectly optimized to any given user.

Right now in SEO, it's incredibly effective to make a different landing page for each demographic and use case. And we do this for our clients. But it's always felt kind of weird.

If Google can just spin up a landing page for you that's perfectly optimized for the user and provides a much better user experience, it seems reasonable that they can also rank your website on those factors. And this can finally allow Google to rank you based on your company and the information. It has on you and not how well you can optimize a landing page.

So we don't know if Google will actually implement this feature. But it doesn't change the advice I gave in my recent video on how to get your website ready for twenty twenty seven. There are many different directions things might move in, but either way, the best thing you can be doing right now is filling your website with content about your company.

You can check out that recent video for the exact pages I think you should be adding.