The source claims even expensive competitive SERPs can include low-authority pages when keyword optimization is strong.
- Inspect ranking pages for authority distribution and on-page optimization gaps before ruling out a competitive keyword.
Source record

Anybody can rank for keywords if they optimize for them properly. This is the keyword, “personal injury lawyer NYC.” A keyword like this has a $200 cost per click, maybe more...
This is the keyword Personal Injury Lawyer NYC. A keyword like this is a 200 dollar cost per click, maybe more. These colors on the right show how well optimized pages are for this keyword.
Notice how the green one is ranking number one? You put your keyword in these places, you'll get a green score. And you just want to look at this number here.
This is how authoritative each website is. Even for a keyword like personal injury lawyer NYC you still have low authority site showing up. Nobody knows to look at Google results like this.
Anybody can rank for keywords if they optimize for them properly. com.
The source claims even expensive competitive SERPs can include low-authority pages when keyword optimization is strong.
Inspect ranking pages for authority distribution and on-page optimization gaps before ruling out a competitive keyword.
This source is connected to SEO keyword competition.
This is the keyword Personal Injury Lawyer NYC. A keyword like this is a 200 dollar cost per click, maybe more. These colors on the right show how well optimized pages are for this keyword. Notice how the green one is ranking number one? You put your keyword in these places, you'll get a green score. And you just want to look at this number here...