I just released a GPT5. I wanna talk about what makes this model so significant and then what business owners need to know.
The main change with GPT5 is you no longer have to select between a bunch of different models. Before this, most people defaulted to the 4, 0 model. There were a half a dozen other models.
Most power users learned that the 4O model is not the best model for most tasks. For example, if you're doing any kind of research, you wanted to be using the O3 model. 5 model.
Because of this, the average user was getting a significantly worse experience than someone who knew what they were doing.
GPT5 fixes this by automatically picking the best model for the given prompt. The average user is about to have their mind blown by how good these thinking models responses can be. And there are a ton of other supposed improvements in GPT5.
The context window is much larger. It's supposed to hallucinate much less frequently. It's apparently less sycophantic and it can generate images within the text response.
Now we've only had this for a day so far, so it's too early to evaluate those claims, but I think it's safe to say that GPT5 is going to be a major step up in quality. And as these large language models get better and easier to use, more and more people are going to use them more and more often. Our decision making is very quickly being outsourced by these large language models.
People are relying less on traditional search engines and even personal referrals and just doing whatever the algorithms tell them.
So if you're a business owner, you need to be paying attention to these trends. There are going to be huge opportunities for any businesses that are getting recommended by these large language models. And for everyone else, good luck.