Source record
99% of people won't do this (that's why it works so well) 🎥 You're already talking on Zoom - just hit record #videomarketing #businesstips #contentcreator
90% of the leads I've received for my digital marketing agency in the last month have come from TikTok or YouTube. I'm not saying that to brag. I just wanna talk about how effective video is right now.
As I've said before, video is the only way to actually build trust with people without having a one-on-one interaction with them. Most of the business owners I talk to will tell me that if I can just get someone on the phone, if I can just talk to someone one-on-one, I can almost always sell them. But that's the thing.
You can't talk to everyone one-on-one. Even if you had the time, most people aren't gonna trust you enough to give you their time to have that conversation. But they'll scroll through TikTok, they'll watch a YouTube video, they'll watch a video on your website.
There's a reason why video and especially things like podcasts have really blown up. It's the only way that you really get to see who someone is. People are very slow to trust these days.
And I think it's only gonna get worse the way that AI and politics are going and people don't connect with brands, they connect with people, which means you have to be on the video. But there's a second huge benefit to making videos. As someone who's been doing SEO for 16 years, the hardest part has always been creating content for our clients that Sounds like it was written by their brand.
Not only that's in the right tone of voice, but that also has all the expertise that the founder of that brand would have. Video solves that problem too. With AI tools today, it's so easy to take a video and repurpose it into 10 different pieces of content.
But the biggest reason that video is so effective right now is because 99% of people aren't willing to do it. People are scared or they're worried it's gonna be cringe and maybe your first video will be cringe. It is a skill, but here's the thing, you've probably already developed the skill.
You're going on zoom calls, right? Maybe you're facetiming with friends. Most of the time you just need to stop getting into your own head and talk the way you would naturally talk to a group of friends.
And that might mean making 10 or 20 bad videos first, but it's so worth it. This is a marketing cheat code that is available to you right now. So take a break from scrolling on your phone, record a bad video and keep doing that once a day.
You don't even have to post the videos if you don't want to. I bet you'll be surprised how easy it is to start getting traction.
AI productivity tools are most useful when tied to a repeatable workflow such as dictation, browser control, automation, or content operations.
Document the workflow, inputs, failure cases, and handoff point before adding the AI tool to a production operating system.
This source is connected to AI productivity and automation tooling.
With AI tools today, it's so easy to take a video and repurpose it into 10 different pieces of content.