@tjrobertson52

So AI generated content is everywhere now, and I keep seeing the same two predictions about how this is gonna progress. One is that oh my god, the AI content is getting so good, pretty soon most of the content on the internet is gonna be AI generated. And the other is that everyone is already sick of AI generated content and no one's gonna want this in a few years.

Who's right? Well, both of them, kind of. If you remember a few years ago when AI generated content was truly terrible, people were still paying a lot of attention to it because it was new, it was novel.

And right as people start to get sick of it, it gets way better. Everyone's talking about how cool this new AI tech is, and this cycle just keeps repeating. Most recently we've seen this with the v.

0 3. Now, like every other phase, eventually v. 0 3 will just be commonplace and people won't be talking about it anymore.

But probably right around that time some new video generator is gonna come out, and I imagine the cycle will keep repeating for a few years. So what can we predict about the world two years from now? I think we can both safely assume that there will be a ton of very high quality AI generated content and that people will still be getting sick of AI generated content.

So what does this mean if you're a marketer? Or a small business owner. First of all, it means you should be paying attention to this AI generated content, even if right now it doesn't feel relevant for you and your brand.

Over time, the quality is gonna go up and it's gonna become more socially acceptable. But on the flip side, people are going to be craving human created content. And as the internet gets flooded with more and more AI.

Content, people are gonna trust companies and brands even less. The only way to build trust without a one on one interaction with someone is through video.