If you want to rank in ChatGPT search results, you need to do these 6 things target keywords like how does AI SEO work? Instead of AI SEO strategy. This is how people search with ChatGPT.
When answering a question, start with a clear and direct answer. AI wants to use the least amount of resources to find an answer. Use headings, FAQs and bullet points, but not too many.
This helps AI scan and extract the most relevant information. Outdated stats, broken links and old published dates are all gonna harm your chances of ranking. Even just updating the date can give your content a boost.
Add schema markup like FAQ and organisation schema to help AI. Understand your content. Optimise social content for related keywords.
ChatGPT search results includes content from YouTube, LinkedIn and other social platforms so you've got even more opportunities to rank.