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Creator viewpoint comparison

Topical authority

A deterministic grouping of public source-backed insight cards. This page compares what creators said without declaring a winner.

Creator Viewpoints

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  • asserts: The creator attributes HubSpot's traffic decline to broad, unrelated content and says topical authority has become more important.

    This is the all time SEO traffic for HubSpot. It hit its peak in January 2023 and then just rapidly declined. The leading theory is that HubSpot wasted a lot of resources targeting keywords that didn't matter to them...

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