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Site migration / URL preservation

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@tjrobertson52

  • asserts: The source says redesign traffic losses often come from removing pages or changing URLs, because Google treats a changed URL as a removed page plus a new page.

    I keep talking to companies that have rebuilt their website and lost a bunch of their Google search traffic. It's so common. In my experience, I would say 90% of the time an organisation rebuilds their website, they lose a significant amount of their...

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