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Creator viewpoint comparison

Google Ads / search demand

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@tjrobertson52

  • asserts: Google Ads are a weak fit when target customers do not know the product exists or do not know what to search for.

    Should you run Google ads or should you do SEO? This is a question I get asked a lot. However, I think the framing of the question is wrong. There's a misconception that doing both would mean competing with yourself. I'll explain why that's not the case...

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