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Channel fit / inbound vs outbound

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Creator Viewpoints

@tjrobertson52

asserts: Channel fit matters: inbound works when buyers already know what they need, while social/outbound works better for targeted audiences or introduced demand.

I just had a phone call with a client who'd spent $6,000 with a social media Management company and received, wait for it, zero leads. Now is that because Social media marketing doesn't work? No...
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