Brand search / ad defense

@tjrobertson52

• asserts: Brand-name ads can cannibalize organic clicks, but may be justified when competitors bid on the brand and capture confused users.

  s looks does change a little bit with AI Search results, but the core principle is the same. If you don't know, in AI Results, the sponsored ads are still clearly labelled. In that case, many users will still ignore the ads, but others won't...

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