Authority signals / backlinks

@tjrobertson52

• asserts: Backlink growth should look consistent with other authority signals, including brand search, content growth, mentions, and click behavior.

  sionally. And like I said before, links are just one factor that Google uses. When you're doing SEO the right way, the signal you're trying to send to Google is that your business is growing, you're becoming more of an authority in your space...

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