asserts: The creator reports that the share of leads attributed to AI search increased from 3.1% to 7.4% across 22 tracked companies in one year.
Everyone is calling this shift from SEO to GEO. It's bigger than that. For 20 years, we would optimize for the algorithm that we can measure. Now we optimize for what the person needed. All along, Google's been inching towards that the whole time...
asserts: The creator argues that existing content which answers real user questions can be adapted for AI-search interfaces rather than replaced entirely.
Everyone is calling this shift from SEO to GEO. It's bigger than that. For 20 years, we would optimize for the algorithm that we can measure. Now we optimize for what the person needed. All along, Google's been inching towards that the whole time...
asserts: The creator identifies narrow topical depth as one component of appearing in AI search and contrasts it with publishing shallow content across unrelated subjects.
if you're messaging asking me what's the cheat code to showing up in AI search right now it's easy there's three things you don't need to overcomplicate it the first is topical authority AI loves people that go super super deep into their specific niche...
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