Conversion Tracking

Here's a Google Ads order that I just completed for a new client of mine this client is an attorney that specializes in deceased estates in South Africa if we take a look at their kind, the first major issue that I see is that they are tracking something called a conversion value now I've spoken to this client and they don't have a C R M which means that this conversion value is just totally made up and imaginative. If we look under the P Max campaign that is chasing after this conversion value, obviously it doesn't make sense obviously it's not gonna work if we go under goals and conversions which I always look at I can see straight away that there's a major problem No.

1 like I said earlier, that conversion value is just imaginative and just doesn't make any sense but never mind that the contact forms that they are chasing after, if you dig deep under what they're actually showing is people that are clicking on the Contact Us page, they're not actually tracking people that have converted the contact forms again, this is a major problem...

we've said so many times, broad match keywords are for Google's benefit. All they're gonna do is collect useless clicks for you and you're just gonna waste your money.

If we look under the search terms for the search campaign, like I said, you can see that the search terms are just showing us useless clicks. They're giving us competitors.

They're showing names for people that offer free services. They're looking for people that are just lawyers that don't offer the services that they do.

And literally this company is just throwing money down the drain. The next campaign that they have is a P Max campaign.

Like we've said, in majority of cases, P Max campaigns are not for lead gen services. It just is not made for that product.

If we look under where the P Max has been shown, you can see it's arbitrarily showing on a variety of different places. It's showing under discover, it's showing in Gmail, it's showing on the display network, thank god it's showing on the search as well.

But as you can see, the way that the flows are showing, it's really not working well...