Public source record · @neilpatel

The source states: " Here's the truth, the best SEO programs are already doing some version of this. The question is wh…

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seo-programs

The source states: " Here's the truth, the best SEO programs are already doing some version of this. The question is whether your team is doing it on purpose or backing into it by accident. Naming it makes it repeatable. Read how they actually talk. Reddit threads, customer interviews, sales call notes. There are audience intelligence tools"

[0.000s-1.600s] Here's the truth, the best SEO programs [1.600s-3.340s] are already doing some version of this. [3.480s-5.740s] The question is whether your team is doing it on purpose [5.740s-7.720s] or backing into it by accident. [7.940s-9.380s] Naming it makes it repeatable. [9.580s-11.480s] Read how they actually talk. [11.660s-14.100s] Reddit threads, customer interviews, sales call notes. [14.220s-15.640s] There are audience intelligence tools

Source excerpt 0:00–0:15

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audience-segments

The source states: " that map your community into segments and show you exactly who is in it and what they care about. I use Ubersuggest for this part too. It services the specific questions and language patterns an audience uses at different points in their journey. The way people actually phrase their problems, not the way you'd phrase them."

[15.640s-17.400s] that map your community into segments [17.400s-20.620s] and show you exactly who is in it and what they care about. [20.760s-22.360s] I use Ubersuggest for this part too. [22.540s-25.040s] It services the specific questions and language patterns [25.040s-27.380s] an audience uses at different points in their journey. [27.480s-29.320s] The way people actually phrase their problems, [29.320s-30.880s] not the way you'd phrase them.

Source excerpt 0:15–0:30

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content-gap-analysis

The source states: " Move three, run your content gap analysis against the audience, not against a topic list. Look at where you already rank for your priority segment specifically and where you don't. A gap analysis run this way turns up a surprising amount of untapped opportunity sitting several pages deep in the rankings."

[31.140s-33.180s] Move three, run your content gap analysis [33.180s-35.900s] against the audience, not against a topic list. [36.080s-37.260s] Look at where you already rank [37.260s-38.920s] for your priority segment specifically [38.920s-40.120s] and where you don't. [40.220s-42.160s] A gap analysis run this way [42.160s-44.500s] turns up a surprising amount of untapped opportunity [44.500s-46.720s] sitting several pages deep in the rankings.

Source excerpt 0:31–0:46

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Source and attribution

Creator: @neilpatel

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