Original research
The creator rates turning data into original research and pitching it to journalists as highly positive, calling it information gain.
I want to turn data into original research and pitch it to journalists for you. 0 out of 10. You want to hire that person. You want to give them a raise. That's information gain 101. That's the good stuff. Don't let them leave.
Source excerpt 0:17–0:27
Suggested action
Treat original research and information gain as candidate content priorities; the rating is the creator's opinion, not evidence that outreach will succeed.