Social marketing flywheel
The speaker describes social-led brand activity as a flywheel and encourages CMOs to show its value to company leadership.
really a flywheel. And so I would encourage them to talk to their CEO and show the power of social
Source excerpt 0:10–0:15
Suggested action
Use the flywheel framing as a hypothesis for connecting social activity to brand value; do not treat the source's market-share or spend comparison as verified.